The transition to a virtual world during the COVID-19 pandemic has impacted all industries. Much of these changes will likely continue beyond the pandemic and therefore establishing your virtual business model is not just a temporary solution, but a way to solidify new streams of revenue. For entertainers, this holds especially true. Even once you’re able to perform live and collaborate in-person, there will still be people to reach all over the world who want access to your amazing talents. Let’s not leave them hanging!
On Symposium, we offer three models that allow you to connect with fans virtually: 1-to-1 SymTalks, 1-to-many SymCasts, and personalized SymGrams. Here are different strategies entertainers can leverage within each of these models to increase engagement, reach, and income from your online business.
Connecting with fans through SymTalks
The most direct way to connect with a follower is a one-on-one talk. It’s the most personal interaction and can make your fans feel like they are a part of your brand, not simply a byproduct of it. On Symposium, the most straightforward approach to offer a SymTalk is to teach the fundamentals of your craft. We’ve previously written about why all experts should teach online and entertainers are no exception. Many of your fans are inspired by your work to the point where they want to get started in your field as well, and who better to show them the ropes than you? If you’ve never taught before, we’ve got you covered. There are simple tips you can follow for your first virtual lesson to make it run smoothly and have you fall in love with the process of helping others.
Many of our top-earning SymPros use the one-to-one format to advise and consult others in their industry. This is a great way to offer your services, as you can also grow your network in the process. You can discuss a topic in depth with your follower who’s involved in your field and is looking for a promising second opinion. You never know, a client today may become a collaborator in the future.
Livestreaming with SymCasts
With much of the entertainment industry put on hold, the ability to livestream has been a saving grace throughout the pandemic. Streaming has become one of the most lucrative ways to gather your fans together and turn your audience into a community. If you’re a performer who’s used to being on stage, you can scratch that itch through virtual means. With the right approach, your livestream performance can be just as effective as an in-person concert, and better yet, you get to reach fans all over the world at the same time. Actors, musicians, magicians, and comedians don’t have to stop expressing their talents; the stage has just moved elsewhere.
In addition to performing, live-streaming has many alternatives. Another popular method to leverage the SymCast format is to conduct live Q&As. These are great to do if you hit a certain follower count on, release a new project, or have exciting news to share about your brand and want to gather your followers to celebrate.
You can also do live podcasts where you can dive deeper on specific topics of interest. Plenty in your audience would be stoked to hear your perspective on the relevant events happening in your field. Podcasts have exploded over recent years and your SymCast can be a great way to get them started and add an additional piece of entertainment to your brand.
Personalized Messages through SymGrams
For some, offering direct SymTalks can seem like a time-consuming way to connect directly with followers. That’s why a SymGram is a great alternative where you can still offer quick personal messages to your most loyal fans. There are many ways to go about this: you can offer a direct message of gratitude, a birthday shoutout, or a quick inspirational speech (sometimes we all just need a pep talk to get us through the day).
This can also be an interesting way to conduct Q&As where the answers are private and personalized to the individual follower. Your audience may have questions about your career, your creative process, or your specific industry that you can quickly elaborate on. Share quick tips for those who want to follow in your footsteps and provide the inside scoop of your journey!
These strategies just scratch the surface on how you can leverage Symposium as an entertainer. If you have any different tips for entertainers on Symposium, we’d love to hear from you! Share your thoughts with us on Twittter, Instagram, or Facebook.
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