As influencer marketing becomes more popular, you may wonder how to become one. Don’t worry; you’re not alone. According to Google Trends, searches for the term “influencer marketing” has grow by 5000% each month.
To establish yourself as an influencer takes hard long term work, but it is possible if you are dedicated and consistent .
Let’s explore what an influencer is before we get into becoming one.
What is an influencer?
All influencers have a loyal and dedicated following that has grown to love them through their content. Aside from their regular postings, they also share exciting content, and sponsored posts from brands relevant to their audience and get paid for it.
Influencers are the gatekeepers of knowledge for their audience. They have a special kind of power, where they can make or break a brand by influencing others into buying what they are selling. In fact, in 2017, 86% of Women Used Social Media for Purchasing Advice.
With their popularity increasing each year, influencers are the new wave of celebrities. These creators rarely keep their followers in the dark about their personal lives. Therefore, fans can establish a more “personal” bond with them.
How to Become an Influencer in 2022 in 5 Steps
The Influencer marketing will hit the billions by 2022, which means aspiring creators like you can profit from this huge market growth. Many people wish to live the life as an influencer but are unaware of the hard work and dedication it takes to succeed.
5 strategies that will help you become an influencer:
- Decide on Your Niche
- Choose Your Social Media Platforms
- Create Useful Content
- Be Strategic & Consistent
- Get to Know Your Audience
Decide on Your Niche
Choose one topic and become an expert in it. You can make a name for yourself by becoming an expert in one subject and sharing that knowledge widely.
The more focused you are when you start your influencer marketing journey, the easier it will be to grow a base of followers who trust what they see in your content.
Ask yourself these questions to help you identify your niche:
- What am I passionate about?
- I’m very knowledgeable about what?
- What would I like to create content about, even if it didn’t make me money?
Choose Your Social Media Platforms
Decide which social media channels to focus on and optimize your social media profiles.
Each channel has a unique audience and audience size, so tailor your content accordingly. It is unnecessary to stay active on all social media channels initially; this can be overwhelming. Instead, start building your influence on one or two platforms.
Create Valuable Content
People will engage with you based on the quality of content you release. If your post content is full of value, your target audience will grow, and on the flip side, if your content is of little importance, you won’t have a following.
Quality content can answer questions, solve problems, inform, educate, and inspire. Providing this type of content to your fans will keep them coming back and sharing with others.
Be Strategic & Consistent
If you want to see continuous growth and success on social media platforms, it is vital to be consistent. Stay consistent by picking a schedule and sticking to it. That way, your audience knows when to expect you to communicate next.
It’s important to establish a posting frequency and schedule after deciding what types of content you’ll publish. This is called a content strategy.
Creating a content strategy is one of the first steps to take when planning what you are going to post. It’ll help you establish what types of information and topics are most relevant for readers, as well as how often they should be published.
Social media algorithms prefer accounts that post regularly; Instagram, for instance, requires frequent posting to increase visibility.
You can get away with posting once or twice a week on social media platforms like Instagram, YouTube, and Facebook. However, select the days and times you will post and be consistent.
Get to Know Your Audience
The key to being an influencer is understanding who follows you and why. How well do you know your audience beyond basic demographics? What brands do your followers love or hate?
As an influencer, you must learn everything about the people who follow you – so that you can create content that resonates with them and ultimately performs well.
If you’re not sure what your followers want, try asking them. You might be surprised by the answers. Start a conversation with your audience and see where it goes from there. You can do this through a social media post, comment section, blog post, or email.
Asking questions is one of the best ways to engage your audience and learn more about them. Not only will it show that you care about what they are going through, but it will also help you create content tailored specifically to those needs while increasing your engagement rate.
Become an Influencer
These tips should give you some insight and inspiration as you start your journey as an influencer and build your personal brand.
The road to success does not happen overnight. Influencer status takes consistency and commitment, but stay positive, and anything is possible. You can work with brands that you’ve always dreamt of working with by following the tips we’ve shared today.
If you are an influencer or want to to be come one and want to connect with your followers, then the Symposium app is for you. Watch live streams of content creators from all around the world or find someone who shares similar interests all in one place. With interactive features such as live chat and a tipping system, there’s always something going on inside Symposium . Sign up today though the website, or download the App; go ahead – make some money while having fun connecting online.